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7 Million Dollar Mistakes You’re Making With Your Brand Identity

Your brand’s identity is one of the most important assets in determining the inevitable success or downfall of your business. The first step is making sure you have the right strategy in place from the beginning. So now I’ve got you thinking, do I need to brand my business? What on earth are you are talking about? I already have a logo! Isn’t that all I need??

How to turn a family business into a million-dollar company

The Party People, Australia’s premier destination for balloons, decorations, costumes and party supplies, was once a small family business. We chat with brothers Dean and Peter Salakas to find out how they’ve used online channels and an appearance on Channel Ten’s Shark Tank to turn the family business into a million-dollar company.